welikeSome ideas are plain wrong. Some ideas are just right. One day after adage has published an article on why digital agencies aren’t ready to lead (“we don’t understand brands and have no idea of exploitation”), Nike has just put this special live: Jordan M6 takes us on a journey to the design of a pair of Nike sneakers. And what you’ll witness is a great piece of digital brand campaigning. It directly contradicts adage’s claims: The special is right on spot (in a rather traditional way), it’s entertaining, engaging and does exactly what a good brand campaign is supposed to do: Make me believe that this brand will improve my life if I buy its products. It’s the perfect adaption of a classic image campaign into digital. (Thx to Igor for the link)

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Jordan M6