Yes, we all love Old Spice now. No, it was not at all unsuccessful. In fact Wieden + Kennedy did not only stage a highly entertaining stunt with ‘the man your man could smell like’ – obviously it had exactly the effect a great campaign is supposed to have. It sold stuff.
I admit, ad agency case studies should always be watched with a certain skepticism. But hey, the
best social media first ad campaign of the 21st century rocks big time (via adweek).