Even though I would like to shoot myself every time I hear the term ‘viral video’ there certainly is a social trigger that turns TV commercials into something users like to share online. Some of the most successful examples over the last two years were Evian’s Roller Babies and VW’s commercial ‘The Force’.

Check out how much reach these two ads generated. Particularly interesting – Evian definitely had more Youtube views, but interaction with VW’s film seems to be much higher (via Griffin Farley).