The following campaign for the world’s largest museum complex ‘The Smithsonian‘ has generated some buzz lately. Unfortunately it is not real – it is the product of copywriter Matt Kapler who indeed came up with a brilliant idea to bring the history section in a museum to live in an unexpected way – Smithsonian, historically hardcore.
Topics that need a bit of spice to be interesting for a lot of people (even though the Osman Empire was fucking interesting). In fact it reminds me a bit of another fake campaign targeted at Nerds for Wikipedia.
Thanks to Behance for the link.