High five Jeff Kwiatek. You asked the right question. But to be honest: Even though I want to be the first agency dude leveraging and embracing the hell out of g+ I still don’t know if it’s worth it. Well who knows?
My guess: Nice platform, it is not Facebook. But it’s a too little too late. And the worst thing: They don’t even offer the right tools to enable brands to give consumers the love that they need. Let me quote Jeff Huber, google’s VP of Local and Commerce (via Mike Blumenthal)
And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can.
Thanks god a couple of people are a bit more visionary. They know what the consumer wants and that is brands of course. Sean Percival has sketched a concept of how future brand pages might look like (exactly like Facebook but a bit uglier). And indeed one brand has already started to build a presence on google Plus: Ford and Ford Europe. Congratulations Scott Monty. First!
As most of us haven’t even got an invite to g+. And the rest of us still tries to figure out why they would need g+ it is highly speculative to talk about the future of brands there. I wonder what google will come up with to convince brands that building a presence there is a good alternative to
Anyway, I am more than interested which brands are going to start experimenting with g+. If you know of some, please leave a comment.