Yiibu is a small office in Edinburgh specialized in Mobile marketing. And they spent quite some time to think about more efficient processes in creating mobile apps – particularly in replacing native with web apps.
If there is such a thing as a superhit on Slideshare their first presentation Rethinking the Mobile Web comes pretty close to it. And the deck embedded below is again a strong statement for web apps.
It is long but very smart.
It is just a bit more than a year that Chris Anderson on Wired claimed that the future will be “driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule.”
I guess this one time he was wrong.