SEO, or Search Engine Optimisation, has always been its own Beast. Rather difficult to understand, SEO wasn’t able to attract an awful lot of interest by agency Creatives or Strategists or pretty much anyone outside the rather technical search-nerd corner.
This is changing drastically.
Google’s crucial Panda and Penguin Updates have changed an awful lot in the world of SEO. From Search Engine Optimization to Search Experience Optimization: this is what this process is all about. A future in which Google (and a few others) will put much more emphasis on an integrated vision for Search, PR, Content, Mobile, and Usability. And hey, that’s awesome!
Hubspot has created the following deck that features the past, present, and future of SEO in a simple yet super interesting way.